The Rise of the Instagram Influencer - Quiz (2023)

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Pamela Jacobson

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Pamela Jacobson



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The Rise of the Instagram Influencer - Quiz (10)

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  • 1. Multiple-choice

    30 seconds

    1 pt

    Regular people and celebrities on Instagram have discovered that if they have enough followers, they can earn ___________.

    free stuff

    a house

    (Video) The Untold Truth of Instagram - The INSANE Full Story

    social proof


  • 2. Multiple-choice

    30 seconds

    1 pt

    When people see a celebrity or social media star they love talking about a product, they are more likely to ___________.

    want it

    ignore it

    buy it

    tell a friend

  • 3. Multiple-choice

    30 seconds

    1 pt

    Kim Kardashian got into some trouble because she posted a picture with a lollipop that is supposed to help you ____________.

    think more clearly

    reduce anxiety

    eat less

    all of these

  • 4. Multiple-choice

    30 seconds

    1 pt

    The article discusses Kylie Jenner’s Instagram posts advertising what product?

    gummy vitamins




  • 5. Multiple-choice

    30 seconds

    1 pt

    What is a huge factor in the influencer-follower relationship?





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  • 6. Multiple-choice

    30 seconds

    1 pt

    The Federal Trade Commission is worried that social media influencers blur the lines between advertisement and _____________.





  • 7. Multiple-choice

    30 seconds

    1 pt

    There is direct evidence showing that paying Instagram influencers is __________ for businesses.





  • 8. Multiple-choice

    30 seconds

    1 pt

    Influencers can cause businesses to run into ____________ problems.





  • 9. Multiple-choice

    30 seconds

    1 pt

    The author’s main purpose in this article is to...

    a. show the reader how television and radio advertising have become obsolete.

    b. describe the different social media platforms Influencers use.

    c. persuade the reader to be wary of social media influencers.

    d. inform the reader about issues surrounding Instagram influencers, including positive and negative perspectives.

  • 10. Multiple-choice

    (Video) THE ULTIMATE MARRIAGE TEST (450 miles on a tandem bicycle)

    30 seconds

    1 pt

    Read the text excerpt below and answer the question. Which of these inferences about the author’s point of view is best supported by the excerpt above?

    "But is the trend great for consumers? Perhaps not- some influencers have deceived their followers and made it impossible to escape advertising. Furthermore, influencers have caused our social media to become overrun with advertisements in a way that may frustrate or confuse people. In the past, it was very clear when you were looking at an online advertisement. Advertisements were everywhere, but they were fairly easy to ignore. Now, it is not immediately clear when we are being advertised to. It takes a bit more thinking to identify the advertisement because it blends in with all the other posts you are scrolling through."

    a. The author believes that advertising through Instagram influencers is sometimes deceptive..

    b. The author believes that Instagram influencers are irresponsible.

    c. The author believes that people put way too much trust in influencers they don’t really know..

    .d. The author believes that influencers are only doing it for the money.

  • 11. Multiple-choice

    30 seconds

    1 pt

    Which excerpt from the article most strongly supports your answer to the previous question?

    a. But is the trend great for consumers?

    b. In the past, it was very clear when you were looking at an online advertisement.

    c. Now, it is not immediately clear when we are being advertised to.

    d. It takes a bit more thinking to identify the advertisement because it blends in with all the other posts you are scrolling through.

  • 12. Multiple-choice

    30 seconds

    1 pt

    Why did the author include the subsection The Other Side in the article?

    a. to explain to the reader how influencers gain followers and earn money.

    b. to show the reader some different perspectives on influencers.

    c. to convince the reader that advertising by influencers should be illegal.

    d. to prove to the reader that influencers are willing to do whatever it takes to be transparent.

  • 13. Multiple-choice

    30 seconds

    1 pt

    Which paragraph was included to inform the reader about how the U.S. government is taking steps to protect consumers?

    a. paragraph 2

    b. paragraph 5

    c. paragraph 6

    d. paragraph 7

  • 14. Multiple-choice

    30 seconds

    1 pt

    (Video) Just Who Do You Think You Are? - Dr. Michael Shilo DeLay & Dr. Anastasia Bendebury

    In the article, Erica Gibbs discusses the reasons she follows many Instagram influencers. Which statement below offers a conflicting viewpoint?

    a. When people see a celebrity or social media star they love talking about a product, they are more likely to buy it for themselves.

    b. Instagram influencer fame is not limited to celebrities and reality TV s tars.

    c. The Federal Trade Commission, a government organization that makes sure businesses are behaving correctly, has expressed concerns that social media influencers blur the line between advertisement and deception.

    d. They have started sending warning letters to influencers telling them to make it very clear when they are advertising.

  • 15. Multiple-choice

    30 seconds

    1 pt

    The author states that, “When people see a celebrity or social media star they love talking about a product, they are more likely to buy it for themselves.” Read the following excerpt and underline one piece of evidence that most strongly supports this point of view.

    1.Instagram influencer fame is not limited to celebrities and reality TV stars. 2. Many regular people have found fame- and sometimes fortune- as well. 3. Erica Gibbs, a thirty-something wife and mother of three, follows dozens of fashion and lifestyle influencers on Instagram. 4. "I buy a lot of stuff based on what these girls share. 5. That's how I keep up with the trends. At least I think I do," Gibbs explains. 6. Her favorites aren't celebrities but rather seemingly-ordinary people like Jennifer Reed with The Sister Studio. 7. I love her style and she is so down to earth. 8. And she shares affordable stuff. 9. And she'll tell you if she doesn't like something. 10. Her stories are hilarious. 11. Gibbs says she also enjoys posts by Brittany Garcia because, "she is more my size."

    Sentence 4

    Sentence 7

    Sentence 9

    Sentence 11

  • 16. Multiple-choice

    30 seconds

    1 pt

    The author states that, “When people see a celebrity or social media star they love talking about a product, they are more likely to buy it for themselves.” Read the following excerpt and underline one piece of evidence that describes a conflicting viewpoint.

    1.Influencers have the power to shape people's thinking, but sometimes they don't use that power responsibly. 2. Kim Kardashian recently ran into trouble because of one of her paid posts on Instagram. 3. She posted a picture with a lollipop that is supposed to suppress your appetite so that you eat less and lose weight. 4. People were upset that she was promoting a product that encourages unhealthy eating habits. 5. They worried that she was sending a negative message to her young female fans about weight and body image. 6. If young female fans don't understand that Kim's post is an advertisement, they might be more likely to take her message about losing weight to heart.

    Sentence 2

    Sentence 3

    Sentence 4

    Sentence 5

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Do Instagram influencers tend to promote more unhealthy foods than other celebrities? ›

Influencers are internet celebrities with lots of social media followers. New data from a teen researcher now shows that these influencers endorse more unhealthy foods and drinks than other celebs. The new finding comes from Nyasha Nyoni, 17. She's a senior at Ossining High School in New York.

Is a huge factor in the influencer follower relationship? ›

Trust is a huge factor in the influencer- follower relationship. Like many followers, Gibbs trusts these influencers.

How many followers makes you an influencer? ›

People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

What makes an Instagram influencer successful? ›

The key to becoming a successful Instagram influencer is to publish content consistently. There are a couple of reasons why. Firstly, your followers are not all online at the same time. Publishing content throughout the day lets you reach followers through different times of the day.

Why do people trust influencers so much? ›

Influencers also provide insight into their personal lives, and interact with their followers. Responding to messages, giving their opinions on products, and their accessibility set them apart from their celebrity counterparts. These actions create a relationship and generate trust between the consumer and influencer.

Are influencers a good or bad influence? ›

It is important to recognize that influencers are not inherently bad or harmful. Many use their platforms to promote positive messages, such as body positivity, mental health awareness, and social justice. However, it is important to be critical of the content that we consume and to question the motives behind it.

What age group follows influencers the most? ›

Data from Influencer Marketing Hub shows a consistent trend across age brackets of women choosing to follow influencers more than their male counterparts. Ages 16-24: 33.1% of women follow influencers, compared to 25.1% of men.

What age group is most influenced by influencers? ›

Gen Z is most influenced by social media influencers

If that's Generation Z, people between the ages of 16 and 23, you're in luck. That demographic is most likely to respond to influencer marketing efforts.

What percentage of people trust influencers? ›

According to Matter findings, 69% of consumers trust influencers, friends and family over information coming directly from a brand. Accordingly, Insider Intelligence forecasts that advertiser spend on influencers will top $6 billion in 2023.

How many times should I post on Instagram to become an influencer? ›

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

How much Instagram pay for 2 million followers? ›

How much money can you make on Instagram? HypeAuditor's survey found that influencers earn $2,970/month on average. Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.

How many followers is considered a micro-influencer? ›

A micro-influencer is an influencer with a follower count within the range of 10,000–100,000 followers. Influencers are typically broken down into four main types based on their follower count: Nano-influencers: 1K–10K followers. Micro-influencers: 10K–100K followers.

How do influencers get popular? ›

An influencer is an individual who has a high level of popularity or authority within their industry. They usually gain their following because they have significant experience, success or expertise in the field. As a result, others in the industry may look to them for their opinions, knowledge and even advice.

How hard is it to become an influencer on Instagram? ›

Yes, it is hard to become an Instagram influencer because of the competition. There are a lot of Instagram influencers right now, hence the competition is tough and high. You need to stay on top of trends and always stand out. In addition, you need to be creative to keep your audience engaged.

What makes a strong influencer? ›

The best influencers engage with their audience, no matter the size. They take time to answer questions and start conversations. They also stay active on their respective platforms and publish content consistently. Engaging influencers are valuable because they're prepared to talk about your brand often.

Why do influencers buy fake followers? ›

Therefore, an influencer may be tempted to purchase fake followers because they want to be seen as a competitive choice when a brand is looking for an influencer to work with. 4. It helps them get more opportunities. Having more followers can result in more brand sponsorships for an influencer.

Do most influencers have fake followers? ›

First, brands need to be clear that in order to get real results, they need to invest in influencers who have real followers that are genuinely engaging with their content. Unfortunately, not all influencers follow the rules, a small number have purchased fake followers, while others fall victim to Instagram bots.

Why do Gen Z trust influencers? ›

The bond formed between influencers and Gen Zers can be attributed to the fact that Gen Zers value self-expression, relatability, and authenticity. All those reasons indicate why influencer marketing is something brands should take advantage of.

What do influencers struggle with the most? ›

The Challenges Faced by a Social Media Influencer
  • Blurred Personal Boundaries.
  • The Pressure of Keeping an Image.
  • Online Hate and Abuse.
  • A Struggle to Maintain Creativity.

What is the risk of using influencers? ›

The risks of influencer marketing, for the influencer

Influence campaigns can also present risks for the influencer. The loss of credibility is the main one. Associating yourself with brands can lead to the Key Opinion Leader losing credibility and appearing inauthentic by their community.

What are the risks of being an influencer? ›

What are the risks of working with a social media influencer?
  • Damage to brand reputation. You can set guidelines for your influencer to follow, but you can't control their every move. ...
  • Losing authenticity. An influencer's followers trust that they share the same values and interests. ...
  • Confusing your brand position.
Sep 30, 2021

How are influencers different from celebrities marketing? ›

Social Celebrity Influencer Marketing

The difference between celebrity influencers and social influencers is how they gain their following. While celebrities gain followers because people enjoy their music or like the movies they're in, social influencers gain followers based on a specific niche or interest.

Do people trust influencers more than celebrities? ›

1. 70% of Teens Trust Influencers More than Traditional Celebrities. Influencer marketing makes it possible for your brand to gain the same level of trust that influencers do, despite how challenging it is for brands to do so.

Do consumers trust influencers more than celebrities? ›

When it comes to making a purchase, 90% of respondents of all ages would trust an influencer over a celebrity.

What is the number one mistake that influencers make? ›

Buying Fake Followers and Engagement

It's not uncommon for new influencers to purchase likes and followers on Instagram and other social networking sites. And it always doesn't end well—they have thousands of followers who don't engage with their posts as they lack interest in the content.

What's the #1 problem you're facing as influencer brand? ›

Fraudulent accounts today are overpopulating many of the widely used social media platforms, and they are eating into brands' allocated marketing budgets. Because of this, spotting inauthentic influencers takes the spot as the number one problem almost half of influencer marketers are currently facing.

Why do people fall for influencers? ›

According to the Advertising Research Foundation, "people have different motivations for engaging with and purchasing from influencers, primarily entertainment, inspiration and deal seeking." This lines up pretty well with the very reasons we follow influencers in the first place.

Why are influencers becoming more popular? ›

People also see influencers as being more authentic because mentally, you feel like you're actually 'friends' with the people you follow on social media – even though you've never met them – so they appear more authentic when they're positioning the product.”

Why is influencer marketing so powerful? ›

Influencers hold a key power that is a fundamental factor behind any strong brand: trust. Studies have shown that consumers are losing trust in the brands with which they do business. That being said, companies are looking to build on the trust factor with consumers, and that's where influencers can come in.

Why are influencers so popular? ›

They create and share content intended to inspire, inform, or just make you laugh. The most successful influencers are actively engaging with their audiences, and start social conversations, drive engagement, and set trends.

Why Millennials follow influencers? ›

Millennials find peers that they relate to/are inspired by (influencers), follow them, and those influencers begin to build engaged audiences. As a marketer, you have the opportunity to work with these influencers to create campaigns that will captivate the millennial audience.

Are influencers over saturated? ›

One of the most prominent issues within influencer marketing is oversaturation. Now that there are so many categories for influencers, there are too many options and it's difficult to choose the right ones. Companies have to do their research and think about their goals before paying an influencer.

Do influencers add value? ›

That's why 63% of consumers trust influencer messages more than brand messages. With this level of impact up their sleeves, macro-influencers are valuable assets to brand campaigns, bringing a wide audience range and extensive reach to drive sales, social media growth, and brand awareness.

Who makes the most as an influencer? ›

How Much Do Instagram Influencers Make?
  • Cristiano Ronaldo | cristiano | $2,397,000 per post | 442M followers.
  • Kylie Jenner | kyliejenner | $1,835,000 per post | 338M followers.
  • Lionel Messi | leomessi | $1,777,000 per post | 327M followers.
  • Selena Gomez | selenagomez | $1,735,000 per post | 320M followers.
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